SportblogSite :  Telekom Malaysia and Manchester United form potent combination

SEALED WITH A LOVING GAME: (From left) commercial director Richard Arnold, John O'Shea,;Zamzamzairani, Wes Brown, Alex Ferguson, Johnny Evans, TM Group marketing vicepresident Sherene Azura Azli and MU CEO David Gill at theOld Trafford in Manchester

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The five-year agreement also enables TM to exercise licensing, intellectual property and dealership rights to produce and distribute merchandise, as well as services, bearing the United crest and team images in Malaysia.

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TM's group chief executive officer Datuk Zamzamzairani Mohd Isa described the partnership as the union of two great brands.

"We are delighted that our brand will be associated with United for the 4.2 million fans of the club in Malaysia. Of course, we are excited with the opportunity to maximise the value of this partnership," he said.

He also stressed on the opportunity for Malaysian youths to train at Old Trafford.

"In principle United have agreed to provide training for young Malaysian players for two weeks every year and this would eventually increase the standard of Malaysian football. The details of the programme will be further
discussed."

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United manager Alex Ferguson said: "The fan base and the passion shown in Malaysia is phenomenal.
When I heard that almost 25 per cent of the population supports the club, I think that is quite incredible.

I know the partnership would be successful because we want the same vision, we want the best."

TM will be working closely with the marketing team from United to develop innovative ideas to support the partnership. Loyal TM customers will also benefit from the partnership as they can win trips to watch United
matches at Old Trafford through various competitions and offers.

"It is not just to build our brand but we like to give back to our customers.

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"Having a localised content is important in terms of affiliation with the club," said Sherene Azura Azli, vice-president, group marketing TM.

The agreement will also provide a broad marketing platform including promotion of TM's products and services such as iTalk prepaid calling cards, Streamyx broadband service and TM’s broadband TV portal, Hypp.TV (www.hypp.tv), where customers can get access to rich football contents of United's latest news, MUTV, team profiles and an online contest.

Asia is United's fastest growing market and have at least 40 million supporters in the region especially in China, Japan and Korea. There are 330 million supporters of the club worldwide.

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"You can’t ignore it. Asia is a drive for growth certainly in football. The initial partnership with TM is for five years. We are hopeful for future collaborations," said Manchester United chief executive David Gill.

Closer to home, TM have been the title sponsor of the Malaysia League since 2005.

The deal is another milestone involving TM and Manchester United — the first being the success of the United Asian Tour 2009.